Product: Our product is a 2 minute opening sequence for a film called 'A night to remember'. We will be marketing our product on many media instituions like the internet, television and newspapers. The use of marketing our product on the internet creates an easy access for our target audience giving it more of a chance of having exposer. Similiar consequences for marketing on television. Our distribution would be wide spread creating more consumption therefore more profit.
Target audience: Our target audience is 15 year olds and older. The set age for our target audience would be 15 to 25 so mainly youths but will be appropriate for anyone over the age of 15. The film would be appropriate for male and females as long as they are interested in our chosen genre, thriller. It would be aimed at people who in the socioeconomic groups of C1 to E as most youths are ethier still students our starting on a low income with there career/job. We plan on inticing our target audiences with twists in the storyline and the plot to not be so clear cut. this will hopefully draw the audience in as it will keep their minds active like a intricate riddle.
Context: The more our product is advertised the more our audience will become more aware that our product is being realised in the cinema and eventually TV channels such as channel 5 which is well known for playing movies. Our product will start by being shown in the cinema and then after the required 12 weeks of being the cinema, it would be brought out on DVD. Using mediums like newspapers, internet and radio the product would be exposed as much as possible which gives a great amount of publicity for the film and giving more chance for a high success rate.
Media Language (media concepts): The opening sequence will consist of a varity of shots and angles given a broad overlook on cinematography. Long shots will be used to create a isolated atmosphere as it will show an out of the ordinary location and how the character Rose is alone. Close up shots will be used to show the characters facial expressions which will give the audience a better understanding of 'Rose's' emotions at the time e.g. when she is in the boot, she will be scared and dis-oreintated. Extreme close ups will be used to establish a point such as the character pushing the realise button and it doesn't work. This causes panic for the character and the audience will be fixed on what will happen next for her to escape or not.
Dim lighting will be used to create dis-orientation for the audience as everything will be un-clear and sinicle. This creates a connection to the audience and the character as they sympathise with her, as they are none the wiser then she is with her situation.
Although dialogue will not be used in the opening sequence it will be used through out the film but only to give snipets of an explantion to the storyline like background information. Incidental music will be used throughout wether it be popular music or score music, this will set the mood of the scene a lot more then just the acting alone. With this in mind Sound is a key part in creating the right atmosphere for this film.
Institutions (media concepts): We will target consumers globally with the use of our logo PC production and film being advertised through the use of such medium such as the internet, television and radio broadcasting.
Representations (media concepts): We will be keeping to stereotypes within this film in a sense that our protagonist, Rose, will be seen as defenceless, weak but relentless of not being held captive. It is the same as our other character, the antagonist, who is portrayed as cunning, sinister and mysteriousas to what his motives are. Keeping with stereotypes will give the audience a comfort zone in a film that intends to make them feel out of the loop.
Genre (media concepts): We intend on keeping to the basic thriller conventions such as the twists in the plot and a not so clear cut storyline which is easily predictable. The opening sequence will keep much to the Thriller conventions as the location will seem sinister and the character will look out of place within that location. The thriller genre will become more clear to the audience throughout the film as the plot will thicken and twists will be revealed keeping to the thriller guidelines and creating a intricate storyline that usally consists in thrillers.
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